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Iconic Social Media Influencer of the Year (Female)
Honouring the female social media influencer who defined the year online
About this category
Iconic Social Media Influencer of the Year (Female) honours the female influencer whose content, reach and influence defined the year. She has built a large and engaged following, shaped conversations and trends, and worked with brands in a way that is credible and responsible. Judges look for scale, influence and a positive impact on her audience.
Eligibility
- Open to women-identifying influencers and content creators on any platform
- Must have an established, substantial and engaged audience
- Content must be original and created by the nominee
Judging criteria
- Influence: impact on trends, conversations or her audience’s choices
- Reach and engagement: audience size and how actively it responds
- Content excellence: creativity, quality and consistency
- Responsibility: positive, transparent and ethical influence
Qualitative criteria
- Distinctive personal brand
- Trusted by her audience
- Professional with brand partners
- Uses her platform for good
Metrics
- Followers across platforms and growth
- Engagement rate, views and reach
- Major brand partnerships and results
- Media coverage or industry recognition
Additional criteria
- Analytics and partnership examples should be provided
- Content must comply with advertising disclosure rules
- Achievements should fall mainly within the last three years
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