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Social Impact Press Release of the Year
For the release that told a story of good done
About this category
The Social Impact Press Release of the Year award recognises a social impact press release that earned coverage, reached the right people and was a pleasure to read.
The judges look for a story of social, community or environmental impact told with care, and coverage that helped the cause.
Eligibility
Open to PR agencies, in-house communications teams and organisations for a press release issued in the last year, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on the news value and clarity of the release
- The coverage it earned
- The audiences it reached and the results it delivered
Qualitative criteria
- Clarity of vision and offer
- Reputation with clients, readers or listeners
- The team behind the work
Metrics
- Audience, readership or reach
- Growth and results this year
- Notable work or coverage
Additional criteria
Include links to the work, figures for the last one to two years where possible and a word from a client, reader or listener.
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